Asda

Google Reviewer

Google

Feb 18, 2026

1

I regularly stay at a nearby hotel and this is the closest supermarket, so I visit fairly often. On my most recent trip, I experienced an issue at the self-checkout that I feel could have been handled better. One of the items I purchased had a reduced sticker on it, but when I scanned it, the machine picked up the original barcode and charged full price. The reduced label had been placed in a way that made it difficult for the scanner to recognise the correct price. I asked a staff member (I believe her name was Rashmi) for assistance. While the pricing issue was resolved, I felt the interaction could have been more professional. I was told I had scanned the item incorrectly and was then shown how to scan it in a way that felt somewhat patronising. I understand that staff may deal with similar situations frequently, but clearer placement of reduction labels would likely prevent this from happening. As the staff member walked away, she spoke to a colleague in a different language and both appeared to laugh while looking in my direction. My partner understood what was being said and felt the comments were not complimentary, which added to our disappointment. I attempted to raise the issue in store, but the customer service desk was busy with only one team member on duty. I later contacted the national customer service team, who acknowledged my concerns and said the store would follow up, but I have not yet received a response. In addition, there are often long queues at the self-checkouts, limited staff on manned tills, and some machines frequently out of order. Improving staffing levels, equipment maintenance, and general store cleanliness would significantly enhance the customer experience. I hope this feedback is taken constructively, as the store is in a convenient location and has the potential to provide a much better experience with some improvements in customer service and operations