Jimmy's Killer Prawns began in 1991 in an old mining house in the CBD of Germiston. The strategy was to bring down the cost of prawns, traditionally regarded as a luxury item to be eaten on special occasions, to a level that allowed them to be eaten more regularly. This success gave support to the notion that the motivation for eating in a restaurant is far greater then simply fulfilling a need for food. It is a means of putting the pressure of the day behind oneself, a social and relationship building exercise and a form of entertainment. Although over the years Jimmy's Killer Prawns has changed and adapted itself to continually changing market needs it constantly remains true to the original concept of an exceptional product priced at a level which delivers true value to its customers. Today, Jimmy's Killer Prawns consists of a number of extremely successful outlets.  
Added on November 12, 2009