Ramadan is typically our busiest time of year, as people opt more and more for the convenience and variety found in the growing number of halal restaurants in the West. As we track the growth of the marketplace, one factor we have noticed is the increase in mainstream, non-Muslim oriented companies offering halal options to their customers. This research was the basis of a report and interview of us on the BBC's Arabic Service focusing on the UK market in particular. We also found ourselves the topic of conversation at Boing Boing, one of the most popular blogs online. This follows on the heels of our earlier interview in Time Magazine on the growth of the halal marketplace worldwide, one that found us at the center of a growing $600 billion market of halal restaurants, products, and services.