Shahed Amanullah, the founder of zabihah.com, used the International Halal Market Conference in Brunei Darussalam to announce the launch of zabihah.com's Halal Products Guide, which allows global halal consumers to search, rate and review halal products from around the world.

"Over the past 10 years, zabihah.com has helped to increase the quality and market size of halal restaurants and markets exponentially," said Shahed. "We hope to do the same with zabihah.com's Halal Products Guide."

The guide will allow consumers to browse halal products, learn more about their manufacturers, review halal authorising agencies that confer halal certification on the products, and give manufacturers of halal products crucial feedback, which can be used to increase product quality and respond efficiently to consumer demand.